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April 16
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Instagram Facebook TwitterPrada presents Prada SS23 Collection
YouTube Kakao TVJanuary 28
Instagram Twitter Facebook YouTube Kakao TV Kakao TalkJanuary 27
Instagram Twitter FacebookJaehyun joins Prada SS23 Global Campaign
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TOUCH OF CRUDE Prada SS23 Campaign Book

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Jaehyun selected as a face of Prada Spring Summer 2023 global campaign

Harper's BAZAAR Korea // Jaehyun, the overall talented all-rounder entertainer, qualified with his usual luxurious image and unrivaled styling, is the first K-POP artist to be chosen as the model of Prada's global main campaign.

The Fashionisto // South Korean star Jaehyun Jeong looks stunning in Prada’s Spring/Summer 2023 collection, as captured by renowned photographer David Sims. Donning a round collared leather coat paired with chic zipper-clad shorts, this famous NCT band member transforms any modern look into an iconic statement, especially when contrasted with his classic center-part hairstyle. With trendsetting talent and undeniable charisma, Jeong easily fits the role of a Prada leading man.Esquire Korea // NCT Jaehyun became the first K-POP artist to model for Prada's main campaign. He participated in Prada's Spring/Summer 2023 global campaign with Vincent Cassel and Louis Partridge. David Sims stated the campaign was reminiscent of classic Hollywood and European films. Jaehyun and Prada's perfect meeting. We'll reveal it right now.newsen // Meanwhile, Jaehyun also expressed his feelings about being selected as Korea's first global campaign model for Prada. Jaehyun said, "My first thought after receiving the news that I would be in the global campaign was that I had to make the best out of this opportunity."

South Korea emerges as a top market for luxury goods - Brand ambassadors

Korea JoongAng Daily // Adding to a plethora of K-pop stars becoming ambassadors for these high-end brands, such as BTS’s Suga for Valentino or NCT’s Jaehyun for Prada, it’s no wonder Italian media has continued reporting that Korea has become a major market for Italy’s fashion industry.MBN // The front of Palais de Tokyo was like a concert hall. Back then, Jaehyun of NCT 127 attended the Prada fashion show during Milan Fashion Week as an ambassador. There was a similar phenomenon there. Fans gathered not to watch Prada (only those who received an invitation can enter the runway anyway), but to see Jaehyun himself. Milano Prada's Jaehyun and Paris Celine's Lisa and V in June 2022 for Spring/Summer Fashion Week was the result of K-POP's hot taste. This taste of a K-POP star has been expanded for January's Fall/Winter 2023 Fashion Week.

Jaehyun Jeong is a South Korean Entertainer who has performed as main vocalist and lead dancer of the South Korean group NCT 127 since 2016. Jaehyun Jeong made his acting debut in 2021 and released his first solo work of music in 2022.

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